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FPC was born out of a deep frustration Gunnarsson experienced during her second pregnancy. Even in New York City’s saturated fitness scene filled with thousands of multilevel gyms and boutique studios, she still couldn’t find a dynamic class that struck a balance between safety and high-intensity. “My doctors kept suggesting prenatal yoga, but I don’t do yoga,” she said. “It’s good for mindfulness, but I don’t think it should be the only workout for pregnancy. I like lifting weights and feeling strong, and I like to sweat, so I started working on a business plan.” She hired a personal trainer, but missed the camaraderie of a group class. In early 2017 she met Johnson, a certified pre- and postnatal exercise specialist and health coach. “I had the workout routine but no business background—so we merged our plans,” said Johnson, mother to a 21-month-old. In addition to toning, stretching and music-pumping cardio (occasionally, a Cardi B song makes the playlist), Johnson’s routines focus on FPC’s trademarked “Pump and Kegel” exercises to strengthen the core and pelvic floor for delivery, as well as postpartum classes that welcome babies. “We were craving these workouts during our own pregnancies,” Johnson added. Soon after giving birth to her son in March 2018, Gunnarsson returned to work and saw weekend classes had full waitlists. But the cofounders refuse to pack each session with more than 10-12 women so that instructors can ensure the proper breathing and form of each student. “It’s tricky in terms of revenue, and it’s frustrating because we want everyone to be able to take class,” she says. Before opening a second location or adding more classes, they need more qualified instructors. But Johnson upholds strict hiring standards: “We seek experts who have taken more than just a crash course in prenatal fitness, but also have experience as doulas, lactation consultants or childbirth educators so they should be real birth workers who are committed to this industry.” In the meantime, the cofounders are working with an app developer to bring their labor of love to women beyond Soho. “The studio is our baby, and we love this baby,” continues Gunnarsson, “but we need to create a user-friendly app because at the end of day, expecting moms around the world are exposed to health myths and YouTube workouts from people who aren’t certified.” The app will offer monthly subscriptions to access workouts, live Q&As, partner discounts and other perks.
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